Agile Marketing eSchool 2022
Agile Marketing eSchool 2022
Overview
Improve results using the agile methodology
In this virtual school, you’ll learn how agile marketing increases the speed, predictability, transparency, and adaptability of your credit union’s marketing practice.
Jim Ewel, one of the leading advocates and innovators of agile marketing, guides us through best practices and how credit unions can adopt this marketing philosophy.
Specifically, you will:
- Define and differentiate agile marketing
- Understand the disciplines and shifts of agile marketing
- Build an action plan to start your journey
Who Should Attend?
This webinar series benefits marketers, project managers, and staff at any level who work with the marketing team.
This webinar series is part of the complete Training Bundle series. Subscribe to get immediate access to this webinar and over 80+ others covering critical topics for you and your staff.
Schedule
- Understand the paradigm shifts driving the need for agile marketing
- Define and differentiate agile marketing
- Discuss the various ‘whys’ and ‘whats’ of agile marketing, including why to adopt it and what does success looks like
- Discuss how to structure teams
- Learn how to adapt Scrum to marketing
- Learn how to adapt Kanban to marketing
- Learn how to adapt Scrumban to marketing
- Determine if Scrum, Kanban or Scrumban works best for you
- Explore how to create a culture of experimentation and validated learning
- Learn how to create remarkable customer experiences
- Understand how to use marketing data to inform decisions
- Discuss moving from an internal focus to a customer focus
- Discuss moving from top-down to decentralized decision making
- Craft a compelling vision for the new marketing approach
- Learn how to start your agile marketing journey
Pricing & Registration
Member
Non-Member
Agile Marketing eSchool 2022 On Demand
Agile Marketing eSchool 2022 On Demand
Member Discounts
All credit unions are invited to register for this event. Members receive a significant discount.
Additional discounts available to member credit unions:
- Less than $50 million in assets save 20%
- Council members save 10%
- League staff save 20%
- Multi-Attendee discount - Register 4 attendees get the 5th free
- Please include all registrations on the same order for the discount to apply
Only one discount can be applied per registration. If a registration qualifies for more than one discount, the highest-value discount will be applied.
Other non-credit union attendees should contact us to confirm eligibility.
Attendee Info
Our webinars and webinar series use various platforms, including Adobe Connect, Pheedloop Meet & Stream, and Zoom. All of these platforms are web conferencing technology that allows for live virtual meetings. Whether this is your first time attending a webinar or webinar series, or you simply need a refresher, review these helpful steps and frequently asked questions below.
Access instructions for webinars and webinar series
Code of Conduct
We want everyone's event experience to be welcoming, respectful and safe. Check out our Code of Conduct for more information.
Cancellations
Webinars, Schools, and Online Events
All cancellations must be received in writing. Please explain the cancellation briefly and submit it via email to hello@americascreditunions.org.
Cancellations received more than seven days before the event are subject to a 25% administrative fee on the order total. No refunds will be granted for cancellations received on or after seven days before the event. Substitutions are accepted before the start of the program. Additional costs may apply. Please provide the event name, current participant, and new participant name to hello@americascreditunions.org.