THE NATIONAL ADVOCACY FUND
The National Advocacy Fund's impact on credit unions
The National Advocacy Fund (NAF) is the credit union movement’s vehicle for funding extraordinary advocacy initiatives that go far beyond the day-to-day blocking and tackling of lobbying and grassroots that we often define as advocacy.
NAF serves as credit unions’ “venture capital fund for advocacy” – a means by which industry leaders like yourself can invest in important national initiatives that seek to transform the political, legislative and regulatory environment in which America's Credit Unions, Leagues and others advocate on your behalf.
Examples abound of how NAF accomplishes this. Many of the activities made possible by NAF are:
- Political advertising to elect credit union champions to office;
- National issue advocacy campaigns;
- Strategic public affairs campaigns and coalitions to stop legislative threats to credit unions; and
- Proactive campaigns that define credit unions’ narrative with lawmakers.
Taken together, these initiatives and others like them will help us to stop being reactive as threats emerge at the federal and state level. Instead, we can flip the narrative so that credit unions can define our own future by enacting positive public policy enabling credit unions to further enhance financial well-being for all and advance the communities we serve.