Future-ready strategies for credit unions: How leaders can drive growth, efficiency, and innovation
SPONSORED CONTENT—Credit unions are entering a phase where strategic clarity and innovation are more important than ever. According to the Jack Henry™ 2025 Strategy Benchmark, credit union leaders are prioritizing efficiency and loan growth to stay competitive and member-focused in today's rapidly evolving financial landscape.
Focus on What Matters Most
You likely track key performance indicators like Return on Assets (ROA), member growth, and retention. But what sets your credit union apart is your proactive approach to technology. Nearly half of credit union leaders plan to increase tech budgets by 6-10% in the coming years—an investment that reflects confidence in digital transformation.
Use Technology to Deliver Member Value
You're probably already investing in digital banking, fraud prevention, and automation. But to truly lead, consider how artificial intelligence can enhance underwriting, streamline payments, and deliver more personalized member experiences. These innovations aren't just about efficiency—they're about building deeper trust and relevance with your members.
Expand Capabilities Through Fintech Partnerships
To meet rising expectations, you may be exploring partnerships with fintechs. These collaborations can help you deploy tools faster, especially those that support financial wellness, digital marketing, and member engagement. If you're aiming to connect with younger demographics, these partnerships can be a game-changer.
Build Loyalty Across Generations
Attracting and retaining younger members is likely a top priority for you. But don't overlook the opportunity to serve entire families. By offering holistic, life-stage-based services, you can build stronger, more resilient relationships that span generations.
Stay Ahead of Fraud and Cyber Threats
Cybersecurity is critical. With account takeover fraud and phishing attacks on the rise, it's essential for you to invest in fraud detection tools and member education. A strong security posture not only protects your members but it also sets you apart as a trusted financial partner.
Leverage Open Banking as a Strategic Advantage
Open banking is emerging as a powerful opportunity. By securely aggregating financial data, you can offer more personalized services and position your credit union as the trusted "first app" in your members' financial lives.
Look Ahead with Confidence
With pressures like net interest margin (NIM) compression beginning to ease, now is the time to focus on long-term strategies. The most successful credit unions—like yours—will be those that blend trust, technology, and member-centric service to create lasting value.
As you navigate an increasingly complex environment, your ability to innovate and adapt will define your success.
Explore the full findings and discover actionable strategies in Jack Henry's 2025 Strategy Benchmark.
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