All Diamond Award winners in this category are listed below.
Category’s Best winners—marked with a 💎—earned the highest score within their asset grouping.
Assets $250 million – $1 billion | Topeka, KS
This campaign proved that education is one of the most powerful forms of marketing. By investing in a comprehensive, judgment-free Credit Guide, Envista shifted the conversation from selling products to building confidence and trust. The guide met people where they were, simplified a complex topic, and empowered readers to take meaningful next steps—whether they were building credit, repairing it, or preparing for future milestones.
We learned that long-form, evergreen content can outperform short-term tactics when it is intentional, human, and designed for reuse. The Credit Guide not only generated strong engagement and lead activity, but also became a shared resource across campaigns, lending conversations, and community education.
Ultimately, this approach exceeded our goals by strengthening relationships, supporting multiple business lines, and reinforcing Envista’s role as a trusted financial guide rather than just a lender.
Assets greater than $1 billion | Lewiston, ID
Our approach turned a staffing challenge into a strategic opportunity. By leveraging a podcast as our core content medium, we found a flexible and engaging way to deliver financial education to both members and the broader community.
The key takeaway was that a hub-and-spoke approach allowed us to maximize our resources, turning a single podcast episode into multiple content formats. This not only met our goal of keeping members informed during uncertain times but also exceeded expectations by broadening our reach and strengthening engagement. In the end, we learned that the right medium could turn constraints into member-focused solutions.
Assets greater than $1 billion | Philadelphia, PA
Financial wellness is a major area of focus for our content marketing strategy. We provide our members and prospective members with blogs, webinars, and social media content that provides tips, advice, and strategies they can follow to lead fruitful financial lives.
Our Learning Center is also a major hub of resources for financial wellness, containing calculator tools, webinars, and blogs. This page of our website earned 3,300 pageviews in 2025. Collectively, our Learning Center and blogs earned more than 62,300 pageviews.
In total, our blogs earned more than 58,000 pageviews and more than 18,700 impressions from social media throughout 2025. On social media, our financial wellness content earned 38,900 impressions.
