All Diamond Award winners in this category are listed below.
Category’s Best winners—marked with a 💎—earned the highest score within their asset grouping.
Assets greater than $1 billion | Riverdale, UT
As the official credit union of the newly rebranded Utah Mammoth Hockey team (formerly Utah Hockey Club), we were able to create a new team debit card featuring the Mammoth logo. When designing this card, we wanted it to genuinely feel like hockey and to show off the new Mammoth logo in the most authentic way possible. With that objective, we created a clear Visa debit card, making it look like the Utah Mammoth arena, with the logo embedded in the ice.
Assets $250 million – $1 billion | Las Vegas, NV
The Star Debit Mastercard is more than a card. It’s a reflection of our members’ journey. From sunrise to sunset, from valley to summit, it shines alongside every step. It’s locally inspired, expertly designed, authentically ours.
Assets $250 million – $1 billion | Baton Rouge, LA
This redesign used a contactless upgrade as the moment to rethink how Campus Federal cards show up in members’ wallets and phones. The new Mastercard contactless suite pairs a bold LSU-themed Tiger debit card with smart geometric pattern designs that feel current, legible and distinctly Campus Federal. Instead of following the trend of single-color or generic templates, Campus Federal created a cohesive family of designs that signal local pride and modern utility at the same time. ITM animations and student union signage supported the launch, showing tap-to-pay in action and putting the new card art in front of the most contactless-ready members. The result is a card portfolio that does more than process payments—it quietly reinforces the brand every time a member taps, swipes, or opens a mobile wallet.
Assets greater than $1 billion | Frankfort, KY
Your account can have all the features in the world, but if your card looks outdated, it’s likely to stay tucked away in your wallet. That’s why we’ve introduced a sleek, modern redesign that puts our cards front and center for members. To make them even more appealing, we partnered with our professional soccer team to launch co-branded credit and debit cards that combine style with team pride.
Assets $250 million – $1 billion | Corning, NY
First Heritage fully redesigns 19 different debit and credit cards and introduces a new tap-to-pay feature!
Assets $250 million – $1 billion | Manchester, NH
Granite State Credit Union introduced a new line of eco-friendly debit cards on Earth Day to celebrate the credit union’s 80th anniversary and reinforce GSCU’s commitment to sustainability. Made from recycled plastic waste, the cards reduce material entering landfills and reflect GSCU’s mission to support a cleaner future. The collection features a limited-edition anniversary design along with new designs that deepen the credit union’s brand connection to the community and New Hampshire. With 18,000+ cards issued between April and end of year, the credit union has already diverted over 200 pounds of single-use plastic waste. This initiative positions GSCU as a leader in environmentally responsible innovation and supports the trend of younger generations seeking more “green” banking options
Assets $250 million – $1 billion | Jacksonville, NC
This campaign celebrated the 250th Marine Corps birthday with a commemorative debit card designed to honor tradition and drive new membership. By aligning our product with a milestone deeply meaningful to our target audience, we created an emotional connection that resonated across our military community. As a credit union located on or near Marine Corps bases, we leveraged our unique position to build trust and visibility. We learned that using a commemorative product as the centerpiece, supported by targeted messaging and community pride, can effectively blend heritage with growth. It reinforced the value of storytelling and timing in marketing, especially when serving a niche but passionate audience.
Assets greater than $1 billion | East Lansing, MI
The AlumniFi x DCFC card designs transform everyday banking into a badge of belonging. By embedding Detroit City FC’s supporter culture, iconic imagery, and city pride directly into the design, AlumniFi created payment cards that resonate emotionally with fans. The result is a product that functions not just as a financial tool, but as a meaningful expression of club loyalty and community connection.
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Assets $250 million – $1 billion | Baton Rouge, LA
The Pelican Premier Visa Signature® showed that intentional design can be a powerful differentiator. By introducing a ridge-based, tactile card design, we learned that physical interaction still matters in an increasingly digital space. The moment a member holds the card, it communicates quality, exclusivity, and attention to detail without relying on heavy promotion or added costs. This campaign reinforced that Pelican can compete with national banks through thoughtful, experience-driven design. By leveraging internal expertise, the Premier card met its objective of elevating our brand and standing out in a crowded, premium card market.
