Retail Display & Merchandising

Assets $250 million – $1 billion | Amarillo, TX

This campaign turned ACFCU’s iconic “A” into a landmark—an illuminated symbol that proudly announces who we are before a member ever steps inside. The Light‑Up “A” transformed our vestibule into a beacon visible from I‑40, creating a bold first impression that communicates confidence, heritage, and forward‑thinking design. 

Our key takeaway was the power of architectural branding; by elevating a single brand element to an immersive, illuminated installation, we created instant recognition and powerful emotional resonance. The automatic dawn‑to‑dusk lighting allowed the “A” to work around the clock, reinforcing our identity even when our doors were closed. This medium exceeded expectations by enhancing visibility, strengthening brand differentiation in a crowded corridor, and showcasing the innovation behind ACFCU’s remodel. It didn’t just light up the building—it lit up the brand, making ACFCU unmistakable in the Amarillo landscape.

Assets greater than $1 billion | South Portland, ME

This campaign demonstrates how a thoughtfully designed, technology-forward branch can be a powerful branding and growth tool in a competitive market. By expanding into Scarborough with a ground-up location that mirrors an existing successful branch, Atlantic Federal Credit Union reinforced brand consistency while increasing convenience and accessibility for members. 

The key takeaway is that the physical branch is not disappearing; it is evolving into a space that builds trust, supports relationships, and showcases innovation. Leveraging the branch environment as the primary medium allowed Atlantic to tell a clear brand story through design, technology, and local storytelling, from the LED coastal imagery to flexible teller pods and ITM drive-ups. The campaign met and exceeded its objectives by creating a familiar yet forward-thinking member experience, improving operational efficiency, and positioning Atlantic as a modern, community-focused financial institution ready to meet changing member expectations.

Assets less than $250 million | Santa Cruz, CA

This project demonstrated how retail merchandising can become a living extension of SCCCU's mission rather than a static display. By reimagining a mobile branch as MobiBranch—complete with a recognizable name, character, and purpose-driven wrap—we learned that a vehicle can function simultaneously as a branch, a billboard, and a community connector.

The key takeaway is that clarity and approachability matter just as much as visual impact. Even with only a few early deployments, it became clear that people immediately understand what MobiBranch is and why it is there. Feedback from community members has been overwhelmingly positive, with many noting that the design makes them smile and feel more upbeat about engaging with banking services. These early experiences confirmed that the project successfully increased recognition and set a strong foundation for future outreach, financial education, partnerships, and disaster response efforts planned for 2026.

Assets $250 million – $1 billion | Bath, ME

Ancorum’s retail display and merchandising effort transformed branch spaces into physical expressions of the new brand. Rather than treating branches as static environments, the team used displays, signage, and branded elements to reinforce purpose, personality, and consistency at every point of interaction. The result was a more welcoming, modern, and cohesive in-branch experience that supported the rebrand and built confidence among both employees and members. Employees reported greater pride in their workspace, while members experienced clearer messaging and a stronger sense of trust and continuity during the transition. This initiative demonstrated how retail environments can play a powerful role in brand storytelling—bridging the gap between strategy and everyday experience while supporting long-term adoption of a new identity and bringing more members to Ancorum Credit Union.

Assets greater than $1 billion | Moline, IL

Empeople Credit Union approached retail display and merchandising with a clear and deliberate objective: to create branch environments that support a consultative, relationship-driven experience rather than transactional or product-led selling. 

This approach intentionally redefines retail display as a design discipline rather than a merchandising exercise. By prioritizing clarity, flexibility, and digital engagement over physical promotion, Empeople Credit Union created branch environments that support meaningful conversations, adapt over time, and align with a consultative, future-ready operating model.

Assets greater than $1 billion | Houston, TX

Other financial institutions hand kids a generic savings account and called it youth banking. We threw a three-month party. With game controller balloons, life-size debit cards, Nintendo Switch 2 giveaways, and enough stickers and slap bracelets to make every visit memorable. During this time, we opened 634 youth accounts at an average of $28.47 per account, an 86% increase over the previous year.

Turns out, when you make banking feel like something worth doing, not something you have to do, kids and parents alike enjoy it and want to open accounts.

Assets less than $250 million | Wyoming, MI

This campaign demonstrates how a refreshed brand can be successfully translated into a physical environment to strengthen perception, engagement, and trust. The key takeaway is that a branch can be more than a transaction space; it can be a living expression of brand values when design and technology are used with purpose. By thoughtfully integrating color, light, layout, and innovative tools like the transparent Muxwave display, GR Consumers Credit Union reinforced its modern, inclusive identity while improving functionality and security. Using the branch as the primary medium allowed the organization to meet members where they are, blending personal service with contemporary expectations for experience and innovation. The campaign met its objectives by elevating the member experience, clearly signaling brand evolution, and differentiating the credit union in a crowded market. It exceeded goals by proving that intentional physical design remains a powerful marketing and connection tool when aligned with strategy.

Assets $250 million – $1 billion | Jackson, MI

TRUECCU transformed its Livonia, MI branch in 2025 by building a new, more accessible facility directly behind the former location. The old branch’s busy road access created safety and navigation challenges, so the new design improves traffic flow, lobby entry, and ATM/ITM access. Inside, members benefit from more private offices, a conference room, and a smoother teller experience. Construction happened with zero service disruption, and the new branch opened successfully in October, followed by the demolition of the old building.