All Diamond Award winners in this category are listed below.
Category’s Best winners—marked with a 💎—earned the highest score within their asset grouping.
Assets $250 million – $1 billion | Shrewsbury, MA
This project taught us that a great website is built for evolution. Success comes from planning for ongoing updates, A/B testing, and flexibility from day one.
Another key takeaway: collaboration matters. Early involvement from stakeholders and subject-matter experts ensured the site met diverse members' needs, balancing simplicity for older audiences with modern features for younger ones. By prioritizing adaptability and teamwork, we created a platform that not only met our goals but positioned us for long-term growth.
Assets less than $250 million | Chipley, FL
Our membership is made up primarily of hardworking, honest people of modest means who need solid solutions and steady support. We designed our new website to be the most accessible Community South branch, blending our playful aesthetic and good-natured, homegrown approach to banking with functionality built for a rural community with limited access to reliable internet.
In an oversaturated and increasingly competitive market, our website cuts through the noise, delivering decisive financial solutions without unnecessary frills and positioning Community South as a trusted financial partner.
Assets greater than $1 billion | Boulder, CO
This initiative focused on removing friction for both members and internal teams by reimagining the website as a strategic growth engine—not a static content hub. By empowering marketing and internal stakeholders to stage and update content without developer bottlenecks, we increased agility and improved the member experience immediately.
The redesign simplified key journeys, modernized the visual experience, and strengthened search, SEO, and financial tools to better align with how members research and make financial decisions. As a result, engagement increased 12%, organic search visits grew 29%, and funded applications rose 35%.
Separating the Local Change Foundation into a dedicated site further reinforced trust and clarified each brand’s purpose. Ultimately, this work exceeded our objectives by improving usability, accelerating execution, and positioning Elevations Credit Union to compete more effectively in a crowded, digital-first financial marketplace.
Assets $250 million – $1 billion | Topeka, KS
The AzuraCU.com website redesign shows how a required platform change can become a strategic opportunity to elevate the member experience. By focusing on clarity, accessibility, and intuitive navigation, the website delivers a modern digital presence that reflects Azura’s community-first brand while supporting growth.
The results demonstrate the effectiveness of this approach: clicks increased by 63.3%, first visits rose 13.5%, total users grew 8.96%, new users increased 13.49%, and average engagement time per session improved by 5.56%. These outcomes reinforced the value of pairing a strong content strategy with user-centered design.
The redesigned website now functions as a powerful extension of Azura’s in-branch experience, meeting and exceeding goals for engagement, usability, and long-term digital performance.
Assets $250 million – $1 billion | Richmond, VA
With a mission to provide practical financial solutions, exceptional service, and expert know-how to our members and community, Call Federal Credit Union set out to transform its decade-old website into a modern, member-focused platform. The redesign centered on three goals: growing loans and deposits, telling our story, and simplifying navigation.
Bold colors reflect our values of optimism, collaboration, authenticity, and innovation. Interactive product pages now feature guided selling tools and calculators to help visitors make informed decisions, and the launch introduced online account opening for prospects. Dual homepage functionality personalizes messaging for members and prospects while enhancing analytics, and a robust “Our Story” page highlights our mission, values, and impact. Intuitive navigation ensures quick access to essential actions like applying for loans, paying online, or finding ATMs.
Built on flexible WordPress templates, the site empowers our team to update content seamlessly and strengthens our commitment to improving members’ financial well-being.
Assets $250 million – $1 billion | Rockville, MD
NIH Federal Credit Union needed a website with a WOW factor that seamlessly integrated our many digital tools and resources. During the redesign, we learned how to better organize our content; optimize pages for conversion; and bring a coherent look, feel, and tone to pages across the site. Through a disciplined and well-crafted redesign process, we created a website that supports NIHFCU’s unique brand position and member/prospect experience goals.
Assets greater than $1 billion | Linthicum, MD
The SECU MD Foundation’s website redesign was rooted in a people-first approach. We sought to improve user experience, establish a thoughtful yet fun brand identity and ensure information related to our scholarships, grants and financial education programs were accessible and clearly mapped out for site visitors – whether their first or fortieth introduction to the SECU MD Foundation.
By including fresh infographics, new and clean photography from actual SECU events and programs, as well as clear calls to action, site visitors can now navigate the site intentionally and easily.
Since the project completion and relaunch of the newly designed website, we have seen an over 37% increase in average daily traffic and a 35.1% increase in year-over-year annual views.
One of the core goals of our website redesign initiative was to improve the functionality of our website for both users and site administrators. Our previous site often featured clunky or unclear navigation, making it difficult to feature certain pages or provide relevant resources to site visitors based on their page visits or interests.
With our new site, directing visitors to related pages or providing article recommendations has become seamless, and both navigation and site administration have become greatly streamlined—while also offering us more analytical data than ever before. With user engagement up site-wide, this initiative has exceeded our expectations, and we're very proud of the web experience we've built for our visitors.
