Lending Across the Generations Pre-Conference Workshop

Sunday, April 27, 2025 | 9:00 a.m. - 12:30 p.m.

Speaker: Mark Arnold

Rotary phones. Touch-tone phones. Cell phones. Smart phones. Each generation identifies itself with unique cultural images. Consumers active in today’s marketplace can also be divided into four distinct groups: Baby Boomers, Xers, Millennials and Gen. Z. Your willingness and adaptability as a lender will determine how successful you are in reaching lending to these critical age ranges.

During this session you will:

  • Gain an overview of Baby Boomers, Generation X, Millennials and Generation Z
  • Learn practical ways to lend to each generation
  • Understand how to bridge the generations and loan products each generation finds appealing

8:30 – 9:00 a.m. – Optional Pre-Conference Registration & Light Breakfast for Pre-Conference Attendees