Attracting new members while serving existing ones

As financial institutions that put their member-owners above all else, credit unions are looking for more ways to draw in new members while also deepening relationships with existing ones. A recent America’s Credit Unions blog entry examines three strategies to grow credit unions while maintaining the unparalleled member service that makes the movement unique:

• Community-centered content marketing;
• A digital first member experience; and
• Educational financial wellness programs. 

The blog dives deep into how credit unions can execute those strategies, including examples where credit unions have found success. 

Making those connections goes beyond members, too. Another entry explores how networking opportunities found in America’s Credit Unions Council networks makes an impact, with Northern Colorado Credit Union Vice President of Lending Debbie Shephard sharing how it’s helped her find career success at her small credit union. 

Visit the America’s Credit Unions website to find blog posts and podcast episodes on a variety of issues and subscribe to the monthly Industry Update newsletter.