#ILoveMyCreditUnion Day reaches 7 million people across 21 countries

August 15, 2025

Credit unions and their advocates united for the annual #ILoveMyCreditUnion Day social media blitz July 25, amplifying the credit union movement. This year’s #IloveMyCreditUnion Day social media blitz resulted in nearly 25,000 posts reaching seven million people—ranging from inspiring stories of community impact to personal reflections on why people cherish credit unions.

From industry leaders to front-line tellers, the 2025 campaign showcased dedication at every level of the credit union movement. Beyond the U.S., global participation included social mentions coming from a record-breaking 21 countries, a step forward in the mission to organically share the credit union message with communities worldwide.

“The power of this campaign comes from the cooperative spirit that unites our movement,” said Libby Calderone, president/CEO of the Illinois Credit Union League (ICUL). “From CEOs to tellers, from local communities to countries around the world, we showed what’s possible when we collaborate to tell our story. Thank you to every participant for making your voice part of this effort—we are stronger together.”

The 2025 campaign included a charitable giving component that underscored the credit union movement’s mission of “people helping people.” Envisant (ICUL’s subsidiary credit union service organization) donated $15,000, divided equally among the three Children’s Miracle Network Hospitals in Illinois. ICUL staff and member credit unions presented the checks in person and toured the hospitals, witnessing firsthand the impact of this support.

Next year’s #ILoveMyCreditUnion Day celebration is scheduled for July 31, 2026.