Nussle: Taking ownership of the credit union story
The credit union story highlights the best of human nature: people helping people. America’s Credit Unions President/CEO Jim Nussle explained that the credit union story must be told by credit unions to ensure future relevance in a CUInsight op-ed published Thursday.
The numerous examples of people helping people happen every day in credit unions: “These aren’t just transactions, they are transformations in people’s lives,” Nussle wrote.
Credit unions must not let this work become routine or overlooked, instead it’s a story that must be told before banks or other credit union opponents tell their version.
“Every single meeting you take with an elected official or regulator should include a story that only you can tell about serving your community, and how specific policy changes would help credit unions do more. When it comes to community outreach, that’s directly tied to making sure consumers are aware there are options available to them,” Nussle wrote. “Sharing our story, creating that awareness, and keeping the credit union mission at the forefront is vital.”
Nussle and incoming America’s Credit Unions President/CEO Scott Simpson discussed the importance of storytelling during a conversation this week at Congressional Caucus, and Simpson has said ensuring credit unions continue to tell their story will be a top priority for him as head of America’s Credit Unions.
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