Op-ed points to a unified industry voice in solidifying support for credit unions
Protecting the credit union tax status, supporting an independent NCUA run by a full board, and advancing pro-credit union legislation are all on America’s Credit Unions’ current list of priorities, and all require the unified voice of the industry.
In an op-ed published Wednesday in CUInsight, America’s Credit Unions President/CEO Jim Nussle shared, “While this is a lot to tackle, the key in meeting these challenges head on is the same as it’s been for decades: advocating for credit unions and their 142 million members with a unified voice.”
“Maintaining the unified voice also means continuing the spirit of cooperation among cooperatives that makes credit unions so unique,” he continued. “This voice must forcefully push back against outside attempts to divide the industry by asset size, or dictate what products credit unions offer, or how they market. Upholding our cooperative principles can be challenging when facing so much uncertainty, but credit unions time and time again rise together to become stronger.”
The credit union story is at the heart of this unified voice, Nussle added, as it helps cut through the competing demand for attention policymakers face every day.
“At the end of the day, we stand on a rock-solid foundation: wanting to make a better place for credit union members by helping them achieve their financial goals,” Nussle wrote. “The work you do every day is how we continue to be successful. You tell the credit union story every day through your actions. Emphasizing this work, sharing your stories, and ensuring there’s a unified voice within our industry helps solidify support so credit unions remain a bright spot in securing financial prosperity for all Americans.”