Storytelling makes the industry’s impact ‘human’
If credit unions aren’t telling their own story, someone else is. CUInsight Vice President of Strategic Growth Robbie Young details thoughts on storytelling and her experience at the 2026 Governmental Affairs Conference in a new op-ed.
“At this year’s Governmental Affairs Conference in Washington, D.C., I attended the America’s Credit Unions Advocacy Update session, sponsored by Velera, and one line stayed with me after it ended: Advocacy is not accidental,” she writes. “It is organized, coordinated, and strategic. But what stood out to me even more was the reminder that advocacy only works when the entire movement is engaged.”
The GAC panel Young references featured America’s Credit Unions, league, and credit union advocates who emphasized the importance of organized, focused advocacy to advance policy priorities.
Young highlights why storytelling matters—now more than ever. “Movements are sustained by stories,” she adds.
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