Support America’s Credit Union Museum with ‘A Labor of Love’

Today is the America’s Credit Union Museum’s “A Labor of Love” National Day of Giving, supporting a new exhibit honoring the movement’s unsung heroes. It is a national campaign to honor the everyday people who built the credit union movement from the ground up. Funds raised will support creating a digital platform, producing and curating story content, and nationwide outreach to gather stories that might otherwise be lost to history.

The day both celebrates credit unions’ legacy of people over profits and lays the groundwork for the museum’s newest permanent exhibit, “Woven in History: A Tapestry of Unsung Heroes,” which opens in September 2025.

“We know the credit union movement was shaped not just by its pioneers, but by thousands of everyday people whose passion and purpose brought financial access to their communities,” said Stephanie Smith, executive director of America’s Credit Union Museum. “Unsung Heroes is about honoring those people, and the Labor of Love campaign will help us tell their stories.”

The exhibit will honor the lesser-known contributors whose work has often gone unrecognized, but who were essential to the growth and success of credit unions nationwide. Through first-person accounts, photographs, historic artifacts, and interactive digital elements, the installation will preserve and share their legacies for generations to come.

The exhibit is also participatory. It will grow through the generosity and stories of donors. Each contribution supports the inclusion of a personal story, submitted by individuals or credit unions, into the digital exhibit. Stories will be added on a rotating basis, ensuring a continually evolving, inclusive portrait of the movement’s unsung champions.

Submit donations and stories through the America’s Credit Union Museum website. Stories can be shared on social media using the hashtag #LaborOfLoveCU.