Marketing, PR & Development Council call for nominations.

To serve on the executive committee, candidates must: 

• Be a credit union employee in an America’s Credit Unions affiliated credit union;
• Be a Marketing, PR & Development Council member in good standing;
• Be willing and able to serve a three-year term;
• Demonstrate leadership-level responsibility and strategic influence within their organization, recognizing that titles vary across credit union asset sizes; candidates should be able to contribute meaningfully at a senior or enterprise level.
• Demonstrated depth of experience in the marketing, public relations, or business development discipline, with leadership-level responsibility and strategic insight that enables effective senior-level advisory contribution.
• Have the support of their employer for the required executive committee activities:
  • Attending the annual Conference (5–6 days travel)
  • Attending the annual Strategic Planning Meeting (up to 3 days travel)
  • Attending executive and sub-committee conference calls (at least monthly, 1 hour each)
• Have the support of their employer to fully participate in required committee volunteering:
  • Spending 50 hours or more annually on executive committee work
  • Spending 20–30 hours or more annually on a sub-committee as chair or co-chair. Sub-committees work on a variety of items such as:
    • Helping to plan the annual Council Conference
    • Recruiting sponsorships that support the Council and its members
    • Developing member resources such virtual roundtables and panel discussions
    • Identifying and judging award winners
    • Finding and onboarding new members and engaging them in the Councils Community
• Demonstrated sound judgment, professionalism, and a positive, collaborative approach to working with peers and staff, serving as a strong representative of the Council and the credit union movement.

• Depth of experience within credit unions and within the marketing, public relations, or business development profession
• Demonstrated strategic thinking, leadership capability, and sound judgment
• Length and consistency of Council membership
• Volunteer experience within Councils and/or other credit union industry organizations
• Prior involvement or leadership roles on boards, committees, or advisory groups
• Engagement and familiarity with Councils programs, events, and activities
• Prior Marketing, PR & Business Development Council engagement, such as committee service, participation, or active contribution is strongly valued, though not required

Candidates interested in serving are requested to submit the following no later than January 9, 2026:

• A letter of interest outlining your motivation for serving on the Executive Committee, how you would contribute to the Council, and your experience within marketing, public relations, or business development. Include any prior involvement with the Council or volunteer service that reflects your connection to and passion for this community. (This helps the Nominating Committee understand your qualifications, alignment with EC expectations, leadership and discipline experience, and demonstrated commitment to the Council community.)
• A current resume
• A high-resolution headshot
• A 100–150-word campaign statement highlighting your relevant experience in marketing, public relations, or business development, and sharing your “why” for serving and the value you would bring to the Council and the broader credit union community. (If selected, this statement will appear on the election ballot to help Council members quickly understand who you are and why they should vote for you.)

Submit materials to Josh Wilson, Chair of the Nominations Committee, at jwilson@whitefishcu.com, with a copy to hwilburn@americascreditunions.org.

The Nominating Committee will evaluate submissions and present recommended candidates to the membership for democratic election. The committee will work to present a slate that exceeds the number of vacancies and reflects geographic and professional balance across the Council.