Broadcasting the credit union difference

February 10, 2026

Amplifying the credit union story on radio and television stations across the country as part of a national media tour, America’s Credit Unions President/CEO Scott Simpson participated in multiple interviews Monday with TV and radio outlets. Coverage included the nationally syndicated Daily Flash TV show, plus CBS, FOX, NBC, and regional television affiliates in North Dakota, Michigan, and Iowa, along with radio stations serving Chicago, Las Vegas, and parts of Minnesota, Michigan, Iowa, and Pennsylvania.  

“Credit unions are member-owned, not-for-profit cooperatives, and so the distinction between a credit union and a bank is a credit union’s shareholder and the customer are the same people. And that reality, that business model drives a completely different decisioning culture,” Simpson said during an interview on Newsradio 600 WMT’s The Doug Wagner Show. “Business culture, at a credit union, provides opportunity. ...Credit unions provide better rates on deposits, lower interest rates on loans, lower fees on products and services, and the result of all of that is it allows credit union members to keep more of their own money.

A recent survey showing credit unions outperform large national banks across every meaningful measure of trust, value, and community impact was a top issue of discussion.

Simpson also detailed recent data showing how credit unions:

  • Deliver more than $37 billion in annual consumer benefits through lower loan rates, higher savings yields, and lower fees;
  • Help their members and local communities by reinvesting earnings into fraud prevention, cybersecurity, rewards programs, and other member services, keeping accounts safe and more affordable.
  • Continue to grow, serving more than 145 million members nationwide and expanding access to financial services in rural, military, and underserved communities.

He also emphasized that policymakers should carefully evaluate how changes to the payments system and consumer credit markets affect financial security, consumer choice, and access to affordable credit at the community level.