All Diamond Award winners in this category are listed below.
Category’s Best winners—marked with a 💎—earned the highest score within their asset grouping.
Assets greater than $1 billion | Plymouth, MI
An annual Impact Report that goes beyond the book to meet all of our stakeholders where they're at… in a way that inspires. Digitally, physically, and in real life!
Assets less than $250 million | Fairbanks, AK
This annual report was designed to do more than recap the year. It introduced our refreshed brand while quietly exploring new creative possibilities behind the scenes. By using artificial intelligence to generate photography and charts, we tested how emerging tools could support visual storytelling in a thoughtful, controlled way.
The result is a modern, cohesive report that feels forward-looking without losing clarity or trust. This project reinforced the value of pairing strong brand storytelling with curiosity and intention, showing that innovation can enhance how we communicate, even when it is not the headline.
Assets $250 million – $1 billion | Tampa, FL
Through moments of hardship—inflation, an unforgiving economy, and two major hurricanes devastating our community—the true purpose of Trax came into focus. When our members needed more than a checking account, when they needed someone to say, “we’re here. We see you. We’ve got you,” Trax showed up.
Our annual report reflects the ways we offered our members unwavering support and stood with them regardless of their financial circumstances. Using an imaginative, accessible approach, we elevated annual reporting and used a sleek, refreshing design to celebrate a remarkable year amidst challenges and chaos.
Assets greater than $1 billion | Onalaska, WI
Altra’s 2024 Annual Report celebrates a successful year in 2024 with a fun “24” number-scramble motif that appears in each spread throughout the publication. The cover of the report showcases our Altra Gives Back Day employee photo, masked behind the “24” typography design theme.
The layout design utilizes full spread layouts rather than single pages, allowing elements to guide the eye across both pages, creating cohesion and flow. At the top of each spread, there are wayfinding content bars, much like a menu bar at the top of a website, helping readers find their way throughout the report.
Attention-grabbing infographics are found throughout the report, featuring statistics on our financials, assets, membership, volunteer hours, and more. The report uses a fun, hand-painted typeface from Adobe Fonts called “Marker Aid” that pairs well with the playful “24” motif found throughout the pages. This reflects Altra’s fun-loving culture.
Assets $250 million – $1 billion | West Monroe, LA
Centric’s Annual Report brings our year to life by highlighting financial strength, real community impact, and member-first wins. Through clear insights, compelling stories, and bold visuals, it shows how we empower members, grow responsibly, and serve our field of membership across Louisiana and Arkansas. More than a report, it’s a reflection of our promise to transparency, trust, and helping people Live Better.
Assets greater than $1 billion | Atlanta, GA
The 2024 Community Investment Report demonstrates how an annual report can do more than summarize activity—it can clearly communicate purpose, accountability, and impact. Designed as a digital-first, story-driven publication, the report combines clear metrics with human stories to show how community investments translate into meaningful outcomes. Visual clarity, accessible language, and a strong narrative structure were crucial to help readers quickly understand both scale and impact.
Presenting community investment in one cohesive report strengthened transparency, reinforced trust, and positioned Delta Community as a purpose-driven partner rather than just a financial institution. The campaign met its objectives by making complex information easy to navigate, reinforcing brand values, and creating a shareable resource for members, partners, and stakeholders. The report highlights how thoughtful design and storytelling can elevate an annual report into a powerful brand and engagement tool.
Assets greater than $1 billion | Salem, OR
Maps Credit Union’s 90th Anniversary Annual Report and Retrospective used storytelling and historical context to reinforce trust during a period of rapid growth and transition. In addition to the required financial and governance reporting, we revisited 90 years of service through archived photos, community impact stories, and a timeline of historic credit union events. Ultimately, the 2025 report became a bridge between the past, present, and future rather than just a compliance document.
This project also reinforced the power of the annual report as a relationship-building medium that helps orient new audiences that were (and will be) introduced to Maps in 2025 and 2026 through expansion and acquisition.
This report honors our legacy, provides transparency without dryness, and positions Maps Credit Union as a stable, approachable, and trustworthy institution that’s prepared for what’s next.
Assets $250 million – $1 billion | Notre Dame, IN
We used our annual report as an opportunity to celebrate the impact we’ve had within the communities we serve. By harnessing the power of storytelling, we were able to convey important information while also inspiring our members and fostering a deeper connection to our credit union.
We learned that a well-crafted annual report can be a powerful medium to showcase impact, build trust, and strengthen our brand’s presence in a competitive market.
Assets greater than $1 billion | Louisville, KY
This Annual Report marked a turning point for Park. By combining financial transparency with storytelling and design, we created a report that reflects who we are and where we are going.
The biggest takeaway was that clarity builds trust. When members and stakeholders can see impact, purpose, and performance together, the story resonates. This report moved beyond reporting results to defining a new era for Park Community Credit Union.
Assets greater than $1 billion | Live Oak, TX
The 2024 RBFCU Annual Report successfully illustrated for our members that their credit union has built on the financial soundness of its past and how it is ready for more growth. It was a year to celebrate—more than 35 national and regional awards for our operations -- and we were glad the Annual Report gave our members a chance to celebrate with us!
Assets greater than $1 billion | Tustin, CA
The SchoolsFirst Federal Credit Union 2024 Annual Report Website informs Members and creates a deeper connection to our Credit Union and the credit union movement. The report gives an overview of our mission and highlights the important role of credit unions in the community.
The report shares how Members have engaged with our products and services, includes detailed financial statements from 2024, and leadership updates. The “people helping people” credit union philosophy is illustrated by the ways our Members and team play an active role in the communities we serve. The annual report website celebrates our collective achievements and reaffirms our dedication and commitment to supporting every Member’s financial well-being.
Assets $250 million – $1 billion | Marshfield, WI
Simplicity Credit Union’s Annual Report was designed to do more than report numbers—it told a story. Our goal was to celebrate the year’s achievements while bringing our people-first culture to life in a way that felt modern, transparent, and authentic. By using bold design, vibrant mixed media, and real imagery of our team and members, we connected financial performance to the human impact behind it.
The key takeaway was that an annual report can be both informative and emotionally engaging when it reflects who you truly are. This medium allowed us to blend accountability with storytelling, making the content approachable for members, partners, employees, and regulators alike.
The result exceeded our objectives by strengthening trust, reinforcing our brand differentiation in a crowded financial market, and clearly demonstrating how Simplicity helps people achieve financial freedom—through numbers, stories, and culture working together.
Assets greater than $1 billion | Albuquerque, NM
Sunward Federal Credit Union’s 2024 Annual Report deserves recognition for its masterful fusion of strategic transparency and bold creative design, effectively anchoring a 76-year-old institution’s transformation into an economic leader of the future.
This report set the stage for a decade of growth, inviting all communities to see themselves in Sunward’s vision to redefine the cooperative spirit of financial services for all communities throughout the Southwest.
Assets greater than $1 billion | Tigard, OR
This campaign proved that when purpose and storytelling work together, complex financial information becomes engaging, memorable, and actionable. By centering our Social Responsibility Commitments and highlighting measurable outcomes, we showed how financial strength, innovation, and community impact all work together to support members. The Annual Report format allowed us to bring key data to life, such as our 9.88 percent net worth ratio, 1.32 billion dollars in loan balances, an NPS of 77.81, and 744,866 dollars invested in community partners.
We learned that pairing strong metrics with authentic stories, modern design, and inclusive language builds trust and deepens connection. This campaign exceeded our goals by reinforcing who Unitus is today, while clearly illustrating our long-term commitment to financial access, education, and member well-being. Most importantly, it strengthened understanding of our impact and elevated our brand as a reliable, community-driven partner.
