All Diamond Award winners in this category are listed below.
Category’s Best winners—marked with a 💎—earned the highest score within their asset grouping.
Assets greater than $1 billion | Tullahoma, TN
This campaign showcased the power of consistent, member-focused communication. Our quarterly Possibilities newsletter was designed to keep Ascend members informed, engaged, and connected to the credit union’s mission.
By blending product education, timely promotions, community storytelling, and leadership messaging, we turned a routine update into a meaningful touchpoint that members could rely on. Using this medium reinforced how valuable long-form, relationship-driven content can be when speaking to an established audience that seeks clarity, trust, and transparency from their financial institution.
Throughout the campaign, we saw how thoughtfully curated content can strengthen loyalty and drive deeper awareness of Ascend’s offerings.
Assets $250 million – $1 billion | Bellevue, OH
This campaign reimagined a traditional credit union newsletter into a story-driven, digital experience designed around how people actually consume content today. Instead of pushing quarterly updates, the biannual flipbook highlights real people, real impact, and real value across our multi-county footprint.
The success of this campaign was reflected in our improved analytics. Our average open rate increased from 30% to over 60%, and our click rate rose from 1.5% to 2.8%, nearly doubling results compared to the previous quarterly structure.
Beyond the numbers, the flipbook format saved money on newsletter mailings and printing costs. It also provided valuable insight by showing where members engaged most throughout the story, helping us better understand what matters most to them. Overall, the flipbook approach brought our brand to life with a fun, modern, member-first look.
Assets $250 million – $1 billion | Massena, NY
SeaComm Kids Corner newsletter connects with the youngest members of the credit union by using strategically designed fun activities and messaging to teach children the importance of saving and developing good financial habits at a young age.
By conceptualizing and designing each newsletter in-house, the SeaComm Marketing and Communications team strives to tailor the messaging to our specific membership and think strategically about what will appeal to children today.
The rebranding of Kids Corner in 2025 centered around Moola Moola and the Money Minders has also resonated with parents who remember the program from their childhood and has revived their interest in giving their children the same experience they remember fondly, encouraging them to open accounts.
Assets greater than $1 billion | Port Neches, TX
The objective of Neches FCU’s nConnect newsletter is to strengthen member engagement through clear, consistent, and accessible communication. While many institutions have transitioned exclusively to digital channels, Neches FCU continues to mail a printed newsletter to ensure all members, regardless of age or technology preference, remain informed and connected.
The goals of nConnect are to promote products and services, highlight events and community involvement, educate members, and reinforce trust and loyalty. The newsletter serves as a tangible reminder of the credit union’s value and commitment to its members.
Key takeaways from this campaign include strong, ongoing member response and engagement. Members consistently share positive feedback, noting they enjoy reading about promotions, services, and upcoming events. Despite mailing costs, Neches FCU believes nConnect delivers meaningful return by maintaining visibility, driving conversations, and strengthening relationships, proving that print remains an effective communication tool when executed with purpose.
Assets greater than $1 billion | Corpus Christi, TX
Many newsletters can become quickly outdated or a second thought for organizations, but the Rally Credit Union Quarterly has evolved and improved year after year. Members have come to rely on the easy-to-read, upbeat, and bite-sized articles to keep them in the loop – consistently, without fail, every three months.
The newsletter not only provides relevant member information but serves as a valuable branding and retention tool to remind members that the credit union team is always behind them in their financial journey.
