NAF

The National Advocacy Fund (NAF) is not your typical lobbying tool—it’s the credit union industry’s venture capital fund for advocacy. It empowers credit unions to go beyond the routine and invest in extraordinary, high-impact initiatives that shape the political, legislative, and regulatory landscape in favor of credit unions nationwide.
NAF is the strategic engine behind the credit union industry’s most ambitious advocacy efforts. 

It funds campaigns that

• Elect credit union champions to office through targeted political advertising
• Launch national issue advocacy efforts that elevate credit union priorities.
• Build coalitions and public affairs campaigns to stop legislative threats before they gain traction.
• Define the credit union narrative with lawmakers—proactively, not reactively.

In these volatile times, NAF has a proven track record of informing lawmakers on the credit union difference, pushing back attacks on our charter and operating model, and turning out voters at the ballot box for credit union champions. 

Recent wins include

• Success in the Don’t Tax My Credit Union campaign to preserve our tax status in the 2025 budget reconciliation bill.
• Dozens of credit union champions elected in 2020, 2022, 2024, and looking ahead to 2026.
• Lasting coalitions built in Washington, D.C. and state capitals to fight merchant attacks on interchange.

These initiatives are designed to flip the script. Instead of responding to threats and attacks, we proactively shape our own future by enacting policies that allow your credit union to grow and succeed, while strengthening the members and communities you serve. 
Check out the information listed on the left to learn more about how to contribute, check out previous campaigns, FAQs, and more.