Master Credit Union Growth Strategies

Earn the Certified Credit Union Business Development Professional (CBDP) designation and demonstrate in-depth knowledge of essential business development competencies.  Top reasons to earn the CBDP designation:

  • Achieve competency in business development from networking, member recruitment and retention to developing business strategies.
  • Show case your value in driving growth and fostering strong member relationships.
  • Gain recognition for your commitment by earning the CBDP designation 

  1. Register for Marketing & Business Development Certification School: Business Development Track
  2. Attend Marketing & Business Development Certification School: Business Development Track, complete the required training, and successfully complete the CBDP exam. 

Credit union professionals who are involved in or aspiring to take on roles in business development. It is particularly suited for those who want to strengthen their skills in areas such as member recruitment, business development strategy, and networking. The designation is also beneficial for individuals who aim to become key contributors to their credit union's growth and wish to be recognized as experts in the field of business development within the industry​. 

Attend a qualifying America’s Credit Unions event within three years of certification, or last recertification, date. Qualifying events include:

  • Digital Marketing Conference
  • Marketing, PR & Development Conference
  • Marketing & Business Development Certification Schools. By doing so, you'll both recertify for your CBDP, and have the opportunity to earn another designation - Credit Union Certified Marketing Executive (CUCME). Please note that the road to the CUCME is a three-year commitment.