Demonstrate and showcase your credit union marketing expertise Earn your designation as a Credit Union Certified Marketing Executive™ (CUCME) by attending all three years of Marketing & Business Certification Schools and passing a comprehensive exam at the end of each term. This designation shows others that you are a verified professional who has successfully demonstrated knowledge of the most pertinent aspects of being a credit union marketing executive. 

Curriculum and testing will focus on the following core competencies: 

• Strategic Marketing  
• Public Relations & Reputation Management 
• Building a Relevant Brand Experience 
• Retail Marketing Market Research 
• Persuasive Communication 
• Aligning Marketing with Credit Union Strategy 
• Leadership Skills 
• Marketing Plan and Budget Development 
• Identifying and Implementing Trends 
• Member Retention 
• Calculating ROI 
• Content Marketing 
• Market Segmentation 
• Digital Marketing

Join the early ranks of those earning their Credit Union Business Development Professional (CUBDP) designation by attending the business track of Marketing & Business Development Certification Schools and passing a comprehensive exam at the end of the course. This designation is a great way to let others know you are a professional who has successfully demonstrated knowledge of the most pertinent aspects of being a credit union business developer.

Curriculum and testing will focus on the following core competencies:

• Networking
• Engaging Internal Stakeholders
• Business Development Strategy
• Determining Target Markets
• Building a Pipeline
• Member Recruitment and Retention
• Sales Skills
• Presentation Skills
• Metrics and Tracking
• Community & SEG Events
• Engaging SEGS & Community Partners
• Understanding Financials
• Social Media for Business Development