The auto finance market continues to shift, with near- and non-prime borrowers playing a critical role in credit union loan growth. However, many institutions still hesitate to serve this segment due to concerns around risk, compliance, and operational readiness.

In this webinar, we will unpack key market dynamics, explore proven strategies for expanding auto lending programs, and share how credit unions can meet member demand without sacrificing financial performance. Attendees will walk away with a clear framework for balancing opportunity and protection while strengthening member relationships.

What you'll learn

• Identify trends shaping today’s auto finance market
• Understand the unique risk and challenges of lending to near- and non-prime borrowers
• Evaluate how risk-based pricing, automation, and analytics can protect portfolio performance
• Apply strategies to serve members better and expand lending opportunities