eSchool

Data Driven Marketing eSchool 2024

eSchool

Data Driven Marketing eSchool 2024

Through
On Demand

Overview

Revolutionize your credit union marketing and unlock unprecedented ROI with Data-Driven Marketing eSchool 2024, an online series designed exclusively for credit union marketing professionals.

Harness data to boost your credit union's success

Over the course of four dynamic 90-minute sessions, you'll gain the knowledge and skills needed to harness the power of data and transform your marketing efforts, empowering you to anticipate member needs, drive engagement, and boost your credit union's share of wallet.

Discover how to extract actionable insights from your credit union's data sources and develop a deep understanding of your target personas, allowing you to craft personalized, data-driven campaigns that resonate with your members and drive engagement. Gain the tools to:

  • Map, track, and optimize member journeys
  • Foster enhanced loyalty and satisfaction
  • Measure performance effectively
  • Leverage data-driven insights to communicate your department's story to senior leadership and the board. 

Maximize ROI across platforms

Featured speaker Armand Parvazi – chief administrative & development officer at New Orleans Firemen's Federal Credit Union and named 2021 Professional of the Year by NAFCU (now America's Credit Unions) – will share proven strategies and techniques. His unprecedented results on annual trigger campaigns include achieving a staggering 1,633% overall ROI and an astonishing $20 acquisition cost.

Data Driven Marketing eSchool 2024 is your opportunity to gain valuable skills to help you translate data into impactful, user-friendly approaches that enhance members' lives and contribute to their financial well-being. This system-agnostic discussion will reshape your perspective on maximizing ROI and elevating your marketing efforts.

This webinar series is part of the complete Training Bundle series. Subscribe to get immediate access to this webinar and over 80+ others covering critical topics for you and your staff.

Schedule


Sessions

In this dynamic session, participants will embark on a journey to unleash the power of data mining and persona understanding, paving the way for strategic foresight and impactful decision-making in the realm of marketing.

  • Learn how to mine your own data (core, cross-departmental, vendor) and develop practical skills in data mining tools and software to extract actionable insights from diverse data sources
  • Understand personas and their role in marketing and customer segmentation.
  • Strategize – What does your future look like?  Explore strategic frameworks and tools for scenario planning, risk assessment, and opportunity identification.

In this session, participants will discover the transformative potential of data-driven automation in crafting targeted campaigns and delivering personalized messages that resonate with their audience.

  • Learn how to use your data to develop strategies for crafting personalized campaigns that resonate with members, leading to increased engagement and conversion rates.
  • Understand the importance of delivering the right message at the right time to the right member in order to drive engagement.
  • Understanding the Human Element: The Role of Empathy in Automated Processes
  • Understanding Channel Preferences: Tailoring Messages for Audience Engagement

Become equipped with the knowledge and tools to effectively map, track, and optimize member journeys, ultimately driving enhanced engagement, loyalty, and satisfaction.

Build the right journey paths.  Learn techniques for identifying key touchpoints and stages within the member journey to optimize for engagement and conversion.

  • Follow members through the journey.  Explore methods for effectively capturing and interpreting data to uncover insights into member preferences, pain points, and decision-making processes.
  • Track for events that cause abandonment.  Discover strategies for identifying critical points of friction or dissatisfaction in the member journey that may lead to abandonment or disengagement.
  • Collaborate with department leaders.  Explore approaches for fostering collaboration and alignment among various departments, such as marketing, customer service, and product development, to deliver a unified experience.
  • Constant improvement.  Learn strategies for implementing iterative changes and experiments to test hypotheses and optimize the member journey over time.

Participants will be equipped with the knowledge and skills to decode data narratives, measure performance effectively, and leverage data-driven insights to drive strategic decision-making and effectively communicate their department's story to senior leadership and the board

  • Tracking, reporting, and performance measurements.  Learn best practices for selecting and measuring performance metrics that align with organizational priorities and initiatives.
  • How to understand your results and make it easy going forward.  Gain insights into interpreting data analysis results effectively to derive actionable insights and inform decision-making processes. 
  • Learn when to double down, when to optimize, and when to pivot.  Develop a nuanced understanding of interpreting data trends and patterns to identify opportunities for scaling successful initiatives, optimizing underperforming areas, or pivoting strategies when necessary.
  • Use the data to tell your department’s story.  Discover techniques for leveraging data storytelling to effectively communicate the impact and value of your department's initiatives to senior leadership and board members.

Pricing & Registration

Member

Prices shown here are reserved for America's Credit Unions members

Non-Member

Learn how to become a member here: https://americascreditunions.org/join
Data Driven Marketing eSchool 2024 On Demand
$995.00
Product Code: AWDDM24
Data Driven Marketing eSchool 2024 On Demand
$1,990.00
Product Code: AWDDM24
**For additional pricing based on your membership, click the 'Add to Cart' button.**

Member Discounts

All credit unions are invited to register for this event. Members receive a significant discount.

  • Additional discounts available to member credit unions:
  • Less than $50 million in assets save 20%
  • Council members save 10%
  • League staff save 20%
  • Multi-Attendee discount - Register 4 attendees get the 5th free
  • Please include all registrations on the same order for the discount to apply
     

Only one discount can be applied per registration. If a registration qualifies for more than one discount, the highest-value discount will be applied.

Other non-credit union attendees should contact us to confirm eligibility.

Attendee Info

Our webinars and webinar series use various platforms, including Adobe Connect, Pheedloop Meet & Stream, and Zoom. All of these platforms are web conferencing technology that allows for live virtual meetings. Whether this is your first time attending a webinar or webinar series, or you simply need a refresher, review these helpful steps and frequently asked questions below.

Access instructions for webinars and webinar series

Code of Conduct

We want everyone's event experience to be welcoming, respectful and safe. Check out our Code of Conduct for more information.

Cancellations

Webinars, Schools, and Online Events

All cancellations must be received in writing. Please explain the cancellation briefly and submit it via email to hello@americascreditunions.org.

Cancellations received more than seven days before the event are subject to a 25% administrative fee on the order total. No refunds will be granted for cancellations received on or after seven days before the event. Substitutions are accepted before the start of the program. Additional costs may apply. Please provide the event name, current participant, and new participant name to hello@americascreditunions.org.

Tags
Marketing, Growth & Business Development
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