Member Journey Mapping: A Data-Centric Approach to Marketing webinar
Member Journey Mapping: A Data-Centric Approach to Marketing webinar
Overview
Become equipped with the knowledge and tools to effectively map, track, and optimize member journeys, ultimately driving enhanced engagement, loyalty, and satisfaction.
Build the right journey paths. Learn techniques for identifying key touchpoints and stages within the member journey to optimize for engagement and conversion.
- Follow members through the journey. Explore methods for effectively capturing and interpreting data to uncover insights into member preferences, pain points, and decision-making processes.
- Track for events that cause abandonment. Discover strategies for identifying critical points of friction or dissatisfaction in the member journey that may lead to abandonment or disengagement.
- Collaborate with department leaders. Explore approaches for fostering collaboration and alignment among various departments, such as marketing, customer service, and product development, to deliver a unified experience.
- Constant improvement. Learn strategies for implementing iterative changes and experiments to test hypotheses and optimize the member journey over time.
This learning opportunity is part of the complete Training Bundle series. Subscribe to get access to this webinar or eSchool, along with over 80+ webinars & eSchools covering critical topics for you and all your staff.
Pricing & Registration
Member
Non-Member
Member Journey Mapping: A Data-Centric Approach to Marketing Webinar | On Demand
Member Journey Mapping: A Data-Centric Approach to Marketing Webinar | On Demand
Member Discounts
All credit unions are invited to register for this event. Members receive a significant discount.
Additional discounts available to member credit unions:
- Less than $50 million in assets save 20%
- Council members save 10%
- League staff save 20%
- Multi-Attendee discount - Register four attendees and get the 5th free
Please include all registrations in the same order for the discount to apply
Only one discount can be applied per registration. If a registration qualifies for more than one discount, the highest-value discount will be applied.
Other non-credit union attendees should contact us to confirm eligibility.
Need help accessing member pricing? Contact 800-356-9655 or hello@americascreditunions.org.
Attendee Info
How to access
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Cancellations
Once a purchase is completed, it is considered final. We do not offer refunds or exchanges for these products unless they are defective or not as described. Defective Products: If you receive a defective product, please contact us within 48 hours of receipt. We will arrange for a replacement or provide a refund at our discretion. Incorrect Item Received: If you receive an incorrect item, notify us within 48 hours of delivery. We will provide instructions for returning the item and issue a refund or replacement. For all questions please contact hello@americascreditunions.org.
